Directory Blog

Photo by rawpixel on Unsplash As the job market, especially for new graduates, becomes a highly saturated and highly competitive landscape, it’s crucial for recruiters to look beyond what’s on paper. One of the advantages of working with a boutique recruitment agency like Directory is the application process goes beyond a CV to in-depth in-person interviews. Agency founders ...

Image via: Selfridge We’ve all come to know of the frenzy around streetwear brands when they release a new sneaker. Quite often brands like Yeezy and Nike will sell out before they hit the shelves, with avid sneakerheads and collectors having no problem queuing up days in advance to get their hands on the latest limited edition to add to their growing collection. Taking a pa...

As luxury brands release the ‘It’ bag and ‘It’ shoe each season, what is their internal ‘It’ must-have to win at the high stakes game to grab consumer dollars at check out? Not surprising at all, it’s not an ‘It’ anything but a ‘Who’. That who is the experienced, customer service-centric Mandarin-speaking sales associate. A 2015 study conducted by Bain & Company reported Chi...

Photo Credit: Photo by Zhou Yu on Unsplash There’s no doubt about it, Fashion Marketing is one of the top career goals for every fashion graduate who comes into Directory. New graduates are eager to get their academic career behind them and start gaining some real-life experience. But with graduate level roles in fashion marketing being rare and hard to come by, what are the...

Did you know Pop Up shops are now a $50 billion dollar industry? No wonder everyone you know is popping up in every nook and cranny. The trend of opening up spaces for short-term sales first started in Los Angeles but the practice of pop-ups dates back to 1920’s Vienna. Today - brands use pop up shops for collaborations, new product drops, building brand awareness and to fig...

Image: The Parlour at Fortnum and Mason via Fortnum & Mason Forget about Eat, Pray, Love… today’s shoppers are spoiled for choice when it comes to food and beverage. As the ongoing chatter continues around the impending retail apocalypse confronting brands, customers can take some comfort in a number of London’s most eponymous cafés as they eat, pray, shop. It was in the ear...

Photo by Olu Eletu on Unsplash As an agency with a primary focus on fashion retail, but also providing customer service roles in hospitality, health & fitness and events & hosting, it’s common for the Directory team to have screenings with a variety of individuals. This blog is going to focus on those who are coming in for service roles that don’t directly align with the vac...

Photo of David Beckham via Pinterest Last week London showed menswear collections for London Fashion Week Men’s. A highlight of that week was the Kent and Curwen collection in partnership with David Beckham. Arguably the most famous and widely accepted tattooed man on the planet currently. Once the sign of a fringe demographic and then rebellion, tattoos are the new normal. ...

Photo: Brooke Lark via Unsplash A recurring topic of conversation between retail clients and Directory agency founders Javid Pathan and Younus Desai is the changing landscape of the relationship with brands and their employees. Whether it be placing candidates into permanent, fixed term contract or temp positions, candidates today are more vocal about what they want and what...

Image Credit: @belart84 via Unsplash As the academic year winds down students are excited about some well deserved time off from having their head down in books, projects and final exams. Whilst its natural to dream of wearing cute summer rompers and sitting on sandy beaches watching the waves roll in, the reality is, many students need summer work. If you’re one of the hund...