Directory Blog

​As the countdown to Christmas approaches and the wish listing is reaching fever pitch, this weeks Directory team wish list feature is Junior Marketing Manager, Victoria Diamandi. This Bulgarian beauty now calls London home but growing up in her native country, Christmas was and is a big deal in her family. Victoria told me she believed Santa was real until the heart-wrenchi...

It’s that time of year again when we tally up our naughty and nice and submit our Christmas wish list to Santa. The Directory team are no different! This year, the team opted out of a gift guide and instead submitted a wish list. Some of it may be wishful thinking but it’s also indicative of how at the end of the day, each of us defines luxury in our own way. ​ First up, Mam...

Riverdale’s Serpents Image via: Zimbio Halloween has become big business for retailers in the UK. In 2017, UK sales from Halloween grew to £320 million. Up from 2016 figures of £310 million according to a study by Mintel. Forward-thinking retailers are capitalising on this money making festive day by embracing the “experiential retail” aspect of it. As more and more consumer...

Image Credit: @rawpixels The Directory team participates annually in a handful of career days which focus on giving opportunities to those starting out their career and bringing fresh talent to our talent pool. As the new academic year is in full swing - the team has been reaching out and building their community with a core group of schools. This is ideal for students who a...

Photo by rawpixel on Unsplash As the job market, especially for new graduates, becomes a highly saturated and highly competitive landscape, it’s crucial for recruiters to look beyond what’s on paper. One of the advantages of working with a boutique recruitment agency like Directory is the application process goes beyond a CV to in-depth in-person interviews. Agency founders ...

Image via: Selfridge We’ve all come to know of the frenzy around streetwear brands when they release a new sneaker. Quite often brands like Yeezy and Nike will sell out before they hit the shelves, with avid sneakerheads and collectors having no problem queuing up days in advance to get their hands on the latest limited edition to add to their growing collection. Taking a pa...

As luxury brands release the ‘It’ bag and ‘It’ shoe each season, what is their internal ‘It’ must-have to win at the high stakes game to grab consumer dollars at check out? Not surprising at all, it’s not an ‘It’ anything but a ‘Who’. That who is the experienced, customer service-centric Mandarin-speaking sales associate. A 2015 study conducted by Bain & Company reported Chi...

Photo Credit: Photo by Zhou Yu on Unsplash There’s no doubt about it, Fashion Marketing is one of the top career goals for every fashion graduate who comes into Directory. New graduates are eager to get their academic career behind them and start gaining some real-life experience. But with graduate level roles in fashion marketing being rare and hard to come by, what are the...

Did you know Pop Up shops are now a $50 billion dollar industry? No wonder everyone you know is popping up in every nook and cranny. The trend of opening up spaces for short-term sales first started in Los Angeles but the practice of pop-ups dates back to 1920’s Vienna. Today - brands use pop up shops for collaborations, new product drops, building brand awareness and to fig...

Image: The Parlour at Fortnum and Mason via Fortnum & Mason Forget about Eat, Pray, Love… today’s shoppers are spoiled for choice when it comes to food and beverage. As the ongoing chatter continues around the impending retail apocalypse confronting brands, customers can take some comfort in a number of London’s most eponymous cafés as they eat, pray, shop. It was in the ear...