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Image credit: Chilternfirehouse.com Brand identity and communication are the domains of a business or organisation, which aims to differentiate itself to its customers. Evolutions in social media platforms, faster and more accessible mobile devices and infrastructure have combined to create a situation where consumers (who can be perceived as ingredients) are now part of the...

Image credit: via olivernewberry.com It’s not a fairytale. The tech ‘beast’ can be on your side if you want to play a part in the future of luxury fashion & beauty. Picture a large department store in early 20th century France. In a corner, we see two men in animated conversation—one of them trying to sell a small glass flacon to the other. The store is the Grand Magasins du...