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Sima Kumar Fashion Career, career advice...

Building Your Professional Profile As A Student

Vogue, coffee,  Apple,  macbookpro,  blackandwhite, career girl, fashion student, office, interior inspo, minimal, blonde, white tee, luxury

As social media is the new normal, it’s important to identify how to leverage each platform for your career goals. The team at Directory has just finished a cycle of career days at UAL, Met University, University of Coventry - London Campus, GCU as well as others. One thing a lot of students miss out on is not creating a LinkedIn account. In a world where millennials and Generation Z (aged 2-19 in case you were wondering) are snapping and Instagramming with everyone from their friends, parents, grandparents and strangers… LinkedIn is often seen as irrelevant. Well… guess again.


If you’re actively enrolled in school and looking to get connected with seasonal work over the Christmas Holidays or during half-term or summer break, you need to be on LinkedIn. Why? Because that is where recruiters hang out. It’s their home base. And guess what? Recruiters are the people who have the personal relationships with hiring managers to your favourite brands. Whereas you could be one of hundreds of applicants applying to a role advertised directly on a brands website, building a relationship with a fashion recruiter who knows exactly the type of persona the hiring manager is looking for, even for seasonal and temporary work, provides you with a personal ambassador who will act as your agent and pump your tires for you.

The value of networking and building relationships with students on LinkedIn goes beyond that. Sharing articles of interesting and building your network while in school means you have a network to hack into and leverage upon graduation. The idea is to multi-task. Focus on your studies, create opportunities to gain valuable experience, start filling in your CV while you’re studying and have active connections upon graduation so you don’t feel like you’re starting from square one.

Students with an entrepreneurial mindset thrive in this kind of environment. Studies show career progression is highest for those who have been able to build experience and contacts during their active years as students. In retail, lifelong connections are forged. Even as careers diversify, those connections often remain the same.


The founders of Directory both come from luxury retail. They understand this on an experiential level. If you want to learn more about how to build a LinkedIn profile or start your career in the world of luxury fashion while you’re studying, contact us today.

Email your CV and cover letter to info@directory-group.com