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Photo Credit: Photo by Zhou Yu on Unsplash There’s no doubt about it, Fashion Marketing is one of the top career goals for every fashion graduate who comes into Directory. New graduates are eager to get their academic career behind them and start gaining some real-life experience. But with graduate level roles in fashion marketing being rare and hard to come by, what are the...

Did you know Pop Up shops are now a $50 billion dollar industry? No wonder everyone you know is popping up in every nook and cranny. The trend of opening up spaces for short-term sales first started in Los Angeles but the practice of pop-ups dates back to 1920’s Vienna. Today - brands use pop up shops for collaborations, new product drops, building brand awareness and to fig...

Image: The Parlour at Fortnum and Mason via Fortnum & Mason   Forget about Eat, Pray, Love… today’s shoppers are spoiled for choice when it comes to food and beverage. As the ongoing chatter continues around the impending retail apocalypse confronting brands, customers can take some comfort in a number of London’s most eponymous cafés as they eat, pray, shop.   It was in the...