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Paris, Je t’aime

#paris #city #european

Photo by Behzad Ghaffarian on Unsplash

When you start delving into the world of the Cartier Love bracelet, you realise it’s surrounded by legend. When originally designed in 1969, it was thought to have been inspired by the chastity belt. To this day, to get it on and off, you have to use a screwdriver. “What modern people want are love symbols that look semipermanent—or at least, require a trick to remove. After all, love symbols should suggest an everlasting quality,” said Cartier’s Aldo Cipullo at the time of its creation. Cartier even created a YouTube tutorial to help the fastening and unfastening process be that little bit easier.

There are other romantic lores that surround the iconic piece of jewellery. When the item was first launched, the brand apparently only sold them to couples (who would gift each other their screwdrivers). Cartier also gifted high-profile couples, such as Elizabeth Taylor and Richard Burton, and Ali McGraw and Steve McQueen, but the widespread fervour for this one item in modern times was summed up when Vogue reported that NYC hospitals had to keep one of the screwdrivers handy just in case they needed to remove one of the bracelets from a patient.

(via Who What Wear)


Fast forward to 2018 and Giedre, who is Directory’s Temp Controller, is willing to forego the pedantic screwdriver to opt for the evolution of the iconic LOVE bracelet in gold. A romantic at heart, it’s no surprise she’s chosen this classic piece
(sold at Cartier for £3850). Perhaps the next time she’s in the city of love, it will be her accessory of choice? Let’s wait and see!