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Directory Blog

Sima Kumar hastens, vividus...

Sweet Dreams Are Made Of This

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What does a busy entrepreneur hustling through London working with luxury fashion clients and recruiting talent for the worlds most famous brands want to find under the Christmas tree this year? A bed. Yep, you read that correctly, a bed. But not just any bed. 


Having experienced years of back and neck issues means the Hästens bed is what Younus Desai, Head Of Perm Division at Directory, is scribbling about on his note to Santa. As an advocate for health through an active lifestyle, (Younus is the guy who will be running down the street, underground stairs and jumping onto the Central line to make it to his local gym on time after work), he truly values a good night of sleep. As we all know it’s the time of day the body restores itself and heals from the day. Having the right bed to support his go-go-go lifestyle and wake up feeling refreshed and ready for the day is a must for Younus.  

Having recently attended an event at Hästens Notting Hill location where Younus left with a wealth of knowledge he said he was sold! With a price tag of £100,000, the Vividus is arguably the most exclusive bed in the world! Which got us wondering, is that why his Queen’s Park flat is on the market?