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Team Building With Impact

Sima Kumar luxuryupdate, gculondon...

Team Building With Impact

 #woman #athlete #stretching #sportsfield #whiteuniforms

Photo by Paul Wellez Lin on Unsplash


Did you know most of us spend 1/3 our life at work? That is approximately 90,000 hours over the course of a lifetime. With statistics as shocking as those numbers, it's no wonder our work life has an incredibly strong impact on our quality of life. 

Social drinking and nights out are giving way to activities with more impact as a way of building and strengthening bonds and building teams in companies to showcase shared values. The fashion industry is not exempt from this. Especially those working and studying in the luxury sector, are becoming more aware of the need to pay it forward. 

For example, as an agency, the team at Directory has chosen to support the charity Hands On London with their annual Wrap Up London coat drive. The initiative reduces cold-related deaths by encouraging people to donate their unwanted coats.  We all know someone who has at least one winter coat they no longer wear! Each winter - the Directory offices start filling up with donations. Agency co-founder Younus Desai enthusiastically reaches out to anyone and everyone he knows (which is thousands of people! He is a recruiter after all!) asking them for their donations. It becomes a whirlwind of activity, every employee can easily support, and as individuals and as a team - there is a feeling of having done something to impact those less fortunate directly. 

Younus collecting coats for Wrap Up London

Another way of paying it forward, building community and sharing the privileges that come with success in the fashion industry is by providing opportunities to the future generation of fashion leaders. No one does this better than Tim Jackson at Glasgow Caledonian University in London. As the Director of the British School of Fashion and the Programme Leader for MBA Luxury Brand Management, Tim holds a "Luxury Update" event in London twice a year where industry leaders attend to hear his trend forecast in buying, brand building, technology, and innovation. With a guest list ranging from journalists from the Financial Times to senior management from Harrod's the MD of Agent Provocateur to start-ups in attendance, Tim enrolls his students to be part of the event as hosts, concierge, and coat check. Providing unprecedented access to students to meet and mingle with someone who could end up being their future employer. This kind of relationship-building opportunity will be invaluable for all of Tim's students when they go for interviews and learn to navigate the sometimes tricky terrain of luxury fashion. 



Students from Tim Jackson class at GCU London at Luxury Update Event
Image: GCU London Instagram

It's not all champagne and canapes in the world of luxury fashion. Coming up this weekend, our friends over at Balenciaga have a group running in Asics London 10K in support of Women's Aid, the national charity for women and children working to end domestic abuse. We're pretty sure the team won't be running in their Balenciaga Triple S trainers, but you never know! If you would like to support the team in their fundraising efforts, there is still time.
https://asics10k2019.everydayhero.com/uk/team-balenciaga

Rallying together and uniting family, friends and colleagues to raise funds and awareness for a charity doing the difficult work of tackling domestic abuse is the opposite of everything we see in the world of Balenciaga. But it’s a great reminder that brands and companies are made up of people and together we can have an impact.